User Experience & Branding
PocketPower is a portable, solar-powered charger for your phone and other USB devices. Light, compact, and resistant, it is ideal for any outdoorsy person's toolkit.
PocketPower Team & Roles
All members: problem identification, design research, competitor research, prototyping, user testing, branding, coding
Individual Role: problem identification, design research, competitor research, prototyping, user testing, coding
Stumbling in the Dark
PocketPower is a brand new startup business, so there is a desperate need for a web presence; specifically, an online store where buyers can have easy access to the product. The branding also contradicts itself, and needs to be tied together.
Seeing The Light
Research into UX patterns of consumer behavior and e-commerce will be required in order to keep a potential customer's attention, and make the buying process as intuitive as possible. In addition, a new brand identity must be made so the viewer knows what product they're looking for.