PocketPower

User Experience & Branding

PocketPower is a portable, solar-powered charger for your phone and other USB devices.  Light, compact, and resistant, it is ideal for any outdoorsy person's toolkit. 

PocketPower Team & Roles

 

All members: problem identification, design research, competitor research, prototyping, user testing, branding, coding

Individual Role: problem identification, design research, competitor research, prototyping, user testing, coding

 

Team Members:
Kristina Kasprowicz
Marianna Eubank

Stumbling in the Dark

PocketPower is a brand new startup business, so there is a desperate need for a web presence; specifically, an online store where buyers can have easy access to the product. The branding also contradicts itself, and needs to be tied together. 

Seeing The Light

Research into UX patterns of consumer behavior and e-commerce will be required in order to keep a potential customer's attention, and make the buying process as intuitive as possible. In addition, a new brand identity must be made so the viewer knows what product they're looking for.

PocketPower UX Research
PocketPower Research Visual
PocketPower Research visual

Prototypes

PocketPower Home Wireframe
PocketPower Checkout Wireframe
PocketPower Product Page Wireframe
PocketPower Thank You Wireframe

Desktop

PocketPower Home
PocketPower Checkout
PocketPower Shop
PocketPower Thank You

Mobile

PocketPower in use

Branding

Visual Inspiration

PocketPower Visual Inspiration

Final Logo

Logo Variations

PocketPower Black & White Logo
PocketPower Pictoral Logo
PocketPower Horizontal Logo
PocketPower Logotype

Touchpoints

PocketPower Point of Purchase Display
PocketPower Product Brochure
PocketPower Product Brochure
PocketPower Product Brochure
PocketPower Product Brochure
PocketPower Product Brochure

Photography Used

dribbble.com

imagesthai.com

indiegogo.com

Kasuma

Krivec Ales

Oleg Magni

Oziel Gomez

pexels.com

publicdomainpictures.com

unsplash.com

Rachael Briggs © 2018