VegFest

Branding

VegFest is an independently organized, international food festival aimed at promoting a vegan lifestyle to its attendees. The festival includes a range of activities, including food vendors, games, cooking demonstrations, and live music.

What's The Issue?

The branding of VegFest is too disjointed; the only connection between the events are in the name. What brand identity does exist seems outdated and stale, and doesn't appeal very well to those outside of a vegan audience. The vegan community as a whole also has negative stigma attached to it, which may repel people from attending. 

How Will It Be Solved?

VegFest's new brand identity strikes a balance between being dynamic and bringing much-needed unity to the brand. It also helps to steer the viewer away from the stereotype of vegans being too uptight and hateful by becoming much more vibrant and exciting, attracting a larger audience. 

Visual Inspiration

VegFest Visual Inspiration

Logo Iterations

VegFest Iterations
VegFest Iterations

Final Logo

VegFest Logo

Logo Variations

VegFest Black Logo
VegFest Horizontal Logos
VegFest Favicon
VegFest Typography
VegFest Typography
VegFest Typography
VegFest Color Palette
VegFest Icon System
VegFest Patterns
VegFest Changing Logos
VegFest T-Shirts

Touchpoints

VegFest Tent
VegFest Banner
VegFest wayfinding
VegFest flyer
VegFest billboard
VegFest Festival Pass
VegFest Festival Pass with Booklet
VegFest Promo Booklet

Website

Desktop

VegFest Desktop Home
VegFest Desktop FAQ
VegFest Desktop Main Events
VegFest Desktop Contact
VegFest Desktop News
VegFest Desktop Buy Tickets 2
VegFest Desktop Buy Tickets 1
VegFest Desktop Thank You Page
VegFest Instagram Feed
VegFest Instagram Profile
VegFest Twitter

Photography Used

Minimalistbaker.com

Namelymarly.com

Onegreenplanet.org

Peta.org

Pexels.com

Pixabay.com

Rachael Briggs © 2018