Out of Sight Games

Branding, User Experience, & Accessibility

The current video game market is sorely lacking in accessible games of good quality, so the two blind founders of Out of Sight Games decided to make their own. Out of Sight Games is a small, indie game company that concentrates on making games for the blind and visually impaired.

Blind Spots

The accessibility aspect makes Out of Sight Games unique, but the current market for accessible games is incredibly small, and there is not enough consideration for the needs of blind gamers. Out of Sight Games' current identity also lacks any versatility and is too complex, and pigeonholes itself into resembling only one kind of genre.

Moving Forward

The brand identity must be revitalized to have an energetic, modern, but approachable feel in order to compete in this huge industry, not only to engage their target audience, but to be appealing to sighted gamers as well.  It must also be greatly simplified to work across multiple applications.

Visual Inspiration

Out of Sight Games Visual Inspiration

Branding

Old Logo

Out of Sight Games old logo

New Logo

Out of Sight Games logo

Logo Variations

Out of Sight Games Gray Logo
Out of Sight Games Black Logo
Out of Sight Games Pictoral
Out of Sight Games Monotone Pictoral
Out of Sight Games Black and White Pictoral
Out of Sight Games Typography
Out of Sight Games Color Palette
Out of Sight Games Color Palette

Website

The design of a website for the blind and visually impaired requires careful attention. The colorblind require a high contrast color palette and for text on background colors to be color tested. The visually impaired require lots of spacing and large text size. The blind must use text to speech software, so links must be kept to a minimum and very specific. Alt tags are also used extensively to help transcribe images to screen reader users.

Desktop

Out of Sight Games Home Page
Out of Sight Games Contact Us Page
Out of Sight Games A Hero's Call Page
Out of Sight Games gaming set up

Mobile User Flow

Since blind users require screen readers to navigate a site, this is what a user would hear as they explore the site. 

Out of Sight Games mobile user flow

Touchpoints

Out of Sight Games laptop
Out of Sight Games gaming mouse
Out of Sight Games gaming laptop
Outof Sight Games gaming headset
Out of Sight Games leaderboard ad
Out of Sight Games rectangle ad

Interactive Kiosk

Since the blind and visually impaired cannot be as easily reached with conventional methods, a different approach must be taken. Using their heightened senses of hearing and touch to our advantage, an interactive kiosk placed in an ambient space would not only entice blind people to come interact, but sighted people as well. The kiosk would be equipped with key features that work with the rich soundscape of A Hero's Call.

American Foundation for the Blind pullquote
American Federation for the Blind pullquote
Out of Sight Games interactive kiosk

Photography Used

aliexpress.com

Garrett Morrow

Max DeRoin

outofsightgames.com

Pexels.com

Pixabay.com

Skelet Art

Rachael Briggs © 2018