Nutrish
Showcased in AIGA Blue Ridge's 2018 annual Flux Student Design Competition
User Experience & Research
With our schedules becoming busier than ever, processed foods becoming more prevalent, and the ever-growing problem of food waste, Nutrish is an app designed to change the user's relationship to food. It aims to help users to eat more nutritiously, together as a household, and use food more efficiently, using the power of algorithms and device agnosticism.
Nutrish Team & Roles
All members: problem identification, personas, device research
Individual Role: research visuals, journey mapping
Team Members:
Jeff Davis
Valerie Lamm
Lorena Martinez
Austin Dennis
Stevie Boyrie
Christian Berg
Kristie Bocanegra
Christina Rodriguez
Nick Gatti
How Might We...?
In order to figure out a solution, using research, we first needed to figure out what the problems were.
Personas
Who's Out There?
Many food related apps already exist on the market, so we documented their greatest strengths and weaknesses, and brainstormed on how to use it to improve our own app.
Journey Map
After defining who we're talking to and nailing down their main needs, we put ourselves in their shoes to imagine how they could use the app.
User Flow
Integration
We planned out how Nutrish could access the databases of grocery stores in order to better meet the user's needs (such as using the Platelist feature to recommend sales, integration with smart fridges to reduce duplicate purchases, and showing nutrition facts upon scan), using HEB as a jumping off point.
Device Agnosticism
Nutrish has the ability to work in multiple ways in different devices; here, Nutrish is connected to and used in conjunction with a Google Home Assistant.
Branding
Additional Touchpoints
Leaderboard Ad
Rectangle Ad
Widget
Photography Used
Helena Lopes
Kaboompics.com
Pexels.com
Pixabay.com