Showcased in AIGA Blue Ridge's 2018 annual Flux Student Design Competition
User Experience & Research
With our schedules becoming busier than ever, processed foods becoming more prevalent, and the ever-growing problem of food waste, Nutrish is an app designed to change the user's relationship to food. It aims to help users to eat more nutritiously, together as a household, and use food more efficiently, using the power of algorithms and device agnosticism.
Nutrish Team & Roles
All members: problem identification, personas, device research
Individual Role: research visuals, journey mapping
How Might We...?
In order to figure out a solution, using research, we first needed to figure out what the problems were.
Who's Out There?
Many food related apps already exist on the market, so we documented their greatest strengths and weaknesses, and brainstormed on how to use it to improve our own app.
After defining who we're talking to and nailing down their main needs, we put ourselves in their shoes to imagine how they could use the app.
We planned out how Nutrish could access the databases of grocery stores in order to better meet the user's needs (such as using the Platelist feature to recommend sales, integration with smart fridges to reduce duplicate purchases, and showing nutrition facts upon scan), using HEB as a jumping off point.
Nutrish has the ability to work in multiple ways in different devices; here, Nutrish is connected to and used in conjunction with a Google Home Assistant.